Hilton Phoenix Airport
2435 S. 47th St.
Phoenix, AZ 85034

Click here for a map

Reservations Required! Call 800-201-2160 today
- or -
Register online at www.proimagingsupplies.com

email : pmsi@promarketinc.com

Welcome and Introduction, Audience needs and skills

General seminar outline:

• Simplify Your Image Capture
  
• Lock Down Your Color
  
• Calibrating Your Display
  
• Processing RAW Files
  
• Preparing to Print; Soft Proofing
  
• Adobe Photoshop Layers, Color Correction, Curves & Retouching
  
• Printing Techniques
  
• HP Z-3100 Features and Benefits
  
• Printer / Media Calibration
  
• Fine Art Reproduction & Print making
  
• Medias for Fine Art & Photography
  
• Color & Black and White techniques
  
• Additional Tips and Tricks
  
• Panorama Lesson
  
• Photoshop Hot Tips
  
• Additional References & Useful Web site links
  
• Closing comments / audience questions

This seminar is intended to help photographers make their vision a reality, through learning an efficient process for creative control in capture, editing, and printing their images. Seminar attendees will also view a number of print samples created using the new HP Designjet Z3100 wide-format printer, printed on fine art and photographic media.

There have been significant improvements in digital photography in the past year – these include improved cameras, computers, displays, software, and printers. Our goal is to help you get the most out of your investment in these tools, and help you achieve your vision in your photography.

Here are some examples of what you will learn in the seminar:

• How your new camera usually comes out of the box set up for snapshots, not serious photography – and how to dial it in to fit your work.
• How changing the settings on your camera sets the foundation for better prints down the road.
  
• Evaluating your exposure in camera and adjusting it to produce the best image possible – in only a few seconds.
  
• Why Photoshop comes out of the box with default settings that are not suited for photography – and how to correct it.
  
• Pre-sets for Photoshop and Adobe Camera RAW that will speed up software processing and improve the quality of your images.
  
• Methods to batch process image files quickly and easily – using multiple adjustments in one processing step.
  
• How to “lock down your color”, keeping it accurate and consistent from capture to print – month after month.
  
• Color correction techniques for your images that are fast, and extremely accurate.
  
• Why you should edit your images in Photoshop in “preview” or “soft proofing” mode – and how to create color-accurate previews that can help you pick the best paper for your image.
  
• How to handle color-to-Black & White conversions during image editing, and how to produce Black and White inkjet prints that can equal or exceed the quality of darkroom prints.
  
• Judging image quality of proof prints and final prints– plus methods for preventing defects, and techniques for quality corrections and adjustments.
  
• How to ensure that you get a good screen-to-print match, and how to keep you’re the screen and printer on track for consistent color month after month, year after year.
  
• Use of the HP Designjet Z3100 wide format printer – setup, color controls, media selection, and more.
  
• Fundamentals of maximizing print quality through software settings and adjustments. This includes but is not limited to proper use of ICC profiles.
  
• How to choose a pro-level inkjet printer, based on 10 important criteria.
  
• Fine art print making – materials, methods, managing editions, and more.

This seminar is conducted by David Saffir, an internationally-recognized photographer, print maker, and author. He is the author of Mastering Digital Color, A Photographers Guide to Color Techniques, and has taught abroad and in the US.